The Body Shop, one of the 21st Century’s most iconic and pioneering brands, is launching an aspirational new beauty movement that will inspire and engage customers for generations to come and transform the boundaries of beauty. Called Beauty With Heart, this new beauty movement will mobilize new generations of consumers to join forces as a community of activist-minded beauty devotees.
Beauty With Heart places unprecedented emphasis on a beauty experience that is much more than skin-deep. Through its Beauty with Heart Movement, The Body Shop is putting a very human stamp on beauty, empowering consumers the world over to not only look good but to feel good and do good through using the brand’s products. How do you look good, feel good, and do good you might ask?
Look Good: As a result of products that are powered by nature and rich in the highest quality ingredients that deliver true beauty innovation and efficacy to our customers.
Feel Good: As a result of the rich sensual textures that burst out of our products onto the skin and because these products come from an inherently ethical brand that cares about people, the planet, and animal welfare.
Do Good: Through engaging with a brand that encourages and takes concrete actions to help others, through its community Fair Trade program; through its campaigns; through its commitment to animal welfare; and through its endeavor to protect the planet.
Look Good+Feel Good+Do Good = This powerful combination gives consumers the confidence to express themselves with attitude and infectious energy.
Beauty With Heart will spring to life through a new and highly innovative store experience called Pulse, as well as through the support of Lily Cole, the embodiment of the brand’s strong values and the first of a community of inspiring young activists.
“We know that our brand delivers more than beauty; our products truly contain heart as well. Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.” – Sophie Gasperment, Executive Chairman.
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