Ali Alghanim & Sons Automotive, the exclusive importer of BMW Group vehicles in Kuwait, revealed the all-new MINI Paceman at a unique activity at Avenues Mall, where visitors and media got the chance to interact with the brand. With all the driving excitement of a Sports Activity Coupé and the hallmark MINI go-kart fun driving experience, the seventh addition to the MINI family is set to turn heads in Kuwait. Shoppers will have the chance to interact with the brand’s newest addition and experience the new MINI Paceman for themselves via a host of fun, creative, eye-catching stunts, including pop art and interactive drawing screens,. Entitled “Design with Bite,” the activation will form part of a region-wide road show, which includes visits to six countries across the MiddleEast.
The seventh model in the MINI family has a unique character all of its own, while displaying clear ties to the inimitable style of the British brand. On the outside, the MINI Paceman offers a unique combination of sporty and extrovert design with two elongated doors, large new horizontal taillights and sloping roofline. The fresh and individual character of the MINI Paceman comes across most prominently when the car is viewed from the side. It is also highly customisable, and available in eight body finishes and a choice of seven light alloy wheels in four colours. The roof and exterior mirror caps can be painted in the chosen body colour, white or black.
Commenting on the launch of this car in Kuwait, Mr. Yousef Al Qatami, General Manager of Ali Alghanim & Sons Automotive, said: “MINI has achieved phenomenal success in Kuwait over the years, helping to make it the most successful small premium car brand in the world and across the Middle East. Unique, yet typically MINI, the MINI Paceman opens up the brand to a whole new audience segment that has been looking for a MINI that combines the sportiness and space of an SUV, with the sleek design of a coupé. We are confident that this new addition will prove highly popular among MINI fans here in Kuwait and will mark a new and exciting chapter in MINI’s illustrious history.”